Customer Testimonials

Very professional, courteous and quick to respond to questions and would definitely recommend to any of my friends?

This dealership was absolutely terrific. From the very beginning I felt so valued. From sales to service they are the best!

Friendly, always telling me what they found with my vehicle I don't feel pressured if I decide not to get my vehicle done with them


They gave me the best deal around and helpful through out the process. Ken was very professional

I highly recommend purchasing a vehicle from Alphorn Ford. I recently bought a used car and they made the process extremely easy and pleasant. Ryan was a pleasure to work with and I would not hesitate to return for a future purchase. Thank you!


Matt was my sales person and did a amazing job. I have to say the dealership did great and worked with me to get the vehicle I was looking for. Had a piece of carpet that needed adjusting in the trunk and they got it squared away for me and helped with getting the wheels the color I wanted . I would highly recommend Alphorn and ask for Matt!!!

Service was very pleasant and helpful. If you are looking for a hew or used vehicle, I highly recommend them.

Friendly staff, no high pressure sales techniques used. I appreciated their friendliness and honesty about the vehicle I purchased

Love it

I enjoyed the people they were friendly and nice. I would recommend to all my friends to check out Alphorn Ford. I'm sure it will worth there while

I waited while work was being done on my car. There was pop corn available to eat

Oliver helped me find my first vehicle - I love it thank you so much for your amazing service, 100% recommend!

Amazing service Oliver went above and beyond!

Mostly, a good experience - friendly, helpful staff. Willing to work with me to get a vehicle that fits my needs. My only complaint currently is an issue that I have with scratches on hood I left a msg a week ago, and have not received a call back.

I have bought several vehicles from them and They are always very professional. They will always be my go too for all my vehicle needs.


Everything was very good and will always come back.I can always get my car in when I need to.

Did not get an answer of why the check engine light came on. I think they must of reset them, because it came back on the next day along with a ABS light , trailer brake light came on. I took to my mechanic and it was the right front bearing,caliper, and brake pads were worn out for the ABS. the trailer brake sensor was under the spare tire needed replacing. I can see why they sold my the vehicle with out checking every thing out. $1,700 later.


Whether I have a concern that I want looked at or something needs fixing,service is thorough and or done tight period..

Great place. Courteous, knowledgeable and timely. The reason I choose Alphorn Ford for service on all of my vehicles and travel the 45+ minutes for all of my vehicle maintenance.

Everything was quick and super good.I'm confident that all was taken care of.

They had the exact Truck I wanted at a fair price, the vehicle was clean and all the paperwork was straightforward and quick to complete.

Great experience! Detail guy should pay a little better attention, a couple black marker smears on the tailgate.

I would not recommend them for either purchase or service. Purchase of vehicle was handled very poorly with no communication whatsoever. Had to make multiple trips to get purchase complete. When I went to pick up the car it had not been detailed and I had to ask them to vacuum out the back seat from footprints on the floor. When car was serviced for oil change it took almost 2 hours and they didn't reset the computer.

We have been very pleased with our purchased vehicle, sales people and financial department. Everyone is very pleasant and extremely helpful.

Okay, could be better. Tries to trick you, salesperson told me one price (with some knocked off because I was going to do repairs myself) but didn’t write it down so we had to say that he verbally said it would be less than listed. Said they would only run 3-4 hard credit checks but ended up running 6 total, which knocked my score down 10 points. I traded in my old vehicle, which they only gave me $1,700 for, and I see it on their website posted the next day at $7,500. That’s more than I bought it for, and with ... Read More DealerRater - Apr 30, 2025

I love my new Ford truck, and the whole process easy & great. Eric the sales manager worked hard and went above and beyond to get me the best deal in my trade in and highly recommend stopping in here and shopping for your next vehicle

First time buying a car here and using their service center. I will continue to buy my cars from them and use their service center. They have gone above and beyond for me. They really do make you feel like family. I wouldn't go anywhere else.

Horrendous experience. Had bought a car. Was pressured to leave a great review before I even left the building. Immediately had transmission issues and needed to be replaced. They took the car and said it would be out for a week. I went a month and a half with little to no communication on what was happening. By the time they finally had me come get the car, (that I told them I did not want.) it was also dead. And they made me wait outside until they were done with other customers cars to jump my battery. Not to ... Read More DealerRater - Apr 29, 2025

Thanks Zeb, The added service made the price worth it. I had a rental car that needed to be returned to Madison and they went above and beyond and returned the car for me. I'm happy with the purchase of my 2024 Outback Touring XT from Alphorn Ford.

Usually do a thorough job but last time did not refill fluid levels during service that says they check fluid levels

We were very pleased with our experience purchasing a used vehicle from Alphorn Ford. All staff were very accommodating to all of our requests and needs. They could not have been more helpful. We look forward to working with them again. They are now our go-to dealer for Ford products. Thank you for a positive experience!

Alphorn Ford was the best dealership I have ever worked with. I have bought numerous vehicles over the last 20 years, and I will always come back here in the future. Ryan made the experience very enjoyable and went above and beyond for me to secure my truck. He was super easy to work with and I always listening to what I wanted. Fantastic car salesman! Oh and Eric was there too!!

Went in for an oil change and they let me know about issues I didn't even know I had before they got worse!

Ken Johnson was our dealer and talk about amazing, I can't thank him or alphorn ford enough for making my wish come true

Very quick, helpful and willing to get my car in for my much needed oil change

Alphorn Ford's service department is always professional and great to work with. They will always be my go to for all my automotive needs

I am not happy that you sold me a damaged vehicle and don't seem overly motivated to make it right...


My experience with Jake Smith was great!!

I had quite a list of odds and ends that needed taken care of. The Service Department took care of my concerns and kept me informed throughout the process. I was very pleased.

They said that they fix the check engine light 1 day after i got it back, the light was back on. Don't know what to do might take to my mechanic. Still waiting for my jack they said they ordered when I bought the truck 3 months ago.

What an amazing local car dealer. Reagan in parts and Jordan in service are đź’Ż amazing. They both go above and beyond to help out their customers.

Everyone we encountered at Alphorn Ford took the time to greet us. Our salesman, Ken made sure we were able to get a car in our price range with the extras we wanted, including the color. Alphorn Ford and especially Ken made sure it was detailed and looking good on the day we picked it up. As always, Alphorn Ford was a great place to purchase a car.

A great group of people. Would recommend their services hands down. And if you’re looking for a vehicle definitely stop in

My hat is off to Matt, Luke and Dusty for a pleasant buying experience. They stepped up to the plate when a couple other dealers didn't make much effort. Even though I had to go out of the area for the purchase it was worth the drive. Thanks guys!!

awsome sales staff shout out to ken eric and luke never would go anywhere else


Ryan was super help. Came in for a bronco raptor but didn’t get approved. But Ryan help me to get a stickshift mustang and got it great deal . And everything was super quick . And the manager of Ryan was super friendly and helpful

I recently purchased a used car from Oliver A. He was knowledgeable and easy to work with. The vehicle condition is great, I am very happy with my purchase price, and the experience was very comfortable and accommodating. Thanks Oliver. - Jake S.

Everyone was great and very friendly. They explained everything to me. The wait area was ok.

Everyone I talked to was very friendly and knowledgeable. They made buying my new easy.

Very friendly and clean environment. The ease of the whole experience from start to finish was excellent

My experience at Alphorn was great! I met with them and explained my situation to them and what I was looking for. They went above and beyond and found me the perfect vehicle. Their responsiveness has been commendable.

They were very friendly very helpful and very believable they were very helpful getting what I wanted

Great service Amy was absolutely amazing and really friendly and helpful. Will definitely recommend !

Eric is awesome to work with and always extremely professional

I was skeptical at first when received a letter about them paying off my Journey. Made an appointment and went there. To my surprise I was actually approved to getting a vehicle. I've received these letters before from local dealerships and ended up being a waste of time. At Alphorn it was a great experience. They let me know step by step what they were doing and what some offers were. I am very happy and pleased with my new vehicle! Thank you Alphorn!!



Great experience working with everyone at Alphorn Ford in Monroe WI. Oliver was very knowledgeable about the F150 we bought from them and made the whole process very enjoyable. See you when we are ready for an oil change. Thank You!

Best service department! Everyone very helpful and friendly. I won’t take my cars anyplace else.

They were very kind and helpful through the whole process. Especially Oliver. Great guy.

They talk a lot, but when things are not working right they have you deal with it. Get it sold and move on. I had issues with my driver seat not reclining properly, left side reclines and the right side will not move. When i called to let them know i was told that the best option was for me to look for loose bolt. I had mouse hair blowing through the vents and i took the glove compartment off to remover the cabin filter, the dealership did not check, and there was a pile of mouse fesses and hair ... Read More Google - Mar 9, 2025

Stopped in on my way home from Madison, after service hours, as my radio froze and wouldn't shut off. I hoped one of the sales people may know what to do to reset as even when I shut off the car the radio continued and wouldn't shut off. Oliver came out to see what he could do and him and another man took a look and worked on disconnecting the battery and reconnecting it. This worked and within less then 10 minutes I was on my way home! Great service and definitely not something they had to do!

I had a fantastic experience at this dealership! The staff was friendly, knowledgeable, and went above and beyond to make sure I found the right car for my needs. Eric does amazing at what he does. The financing process was smooth and easy, and I never felt pressured to make a decision. I would definitely recommend this dealership to family, friends, and anyone. 10 out of 10. Thank you Alphorn Ford!! Would 100% recommend!

Had an awesome experience working with Ryan was my first time buying a car and he made it super easy and fun really looking forward to coming back and getting another vehicle soon highly recommend Alphorn ford and highly recommend working with Ryan

This is the perfect place to find what you're looking for! We were shown the right vehicle that worked best for us, and they gave us a great deal for our trade-in. They have great customer service and make sure you are getting the best bang for your buck. I highly recommend getting your car from them!

Had a great experience purchasing a vehicle with the help of Ryan. Will be coming back in the future!

I worked with Dustin on buying my new explorer! Excellent salesmen and got my paperwork done in finance quickly. Would recommend to family and friends, 10 outta 10.

The service center was very helpful by letting us know of the list of recalls that we where not aware of. We knew of one recall and that is what brought us in. They addressed 4 other recalls on our Fusion. Completed 3 of them and ordered parts to address the fourth. We got our car back the same day. Very pleased with the service department.


Got me approved even with bad credit. Thanks to Zeb for getting the ball rolling and Ryan for finishing up and delivery!

Awesome service. Friendly people. The vehicle pickup service was really convenient. Also the text message notifications kept me aware of everything happening.

Very attentive and accommodating to all questions or concerns Relax atmosphere, yet professional and met our needs

Staff worked diligently to address my needs and concerns. Was able to receive the vehicle in the color I desired as well as options.

The service team was friendly, professional and respectful, not pushing to suggest work that was not due. Popcorn while waiting is a nice touch!


Good people to work with, salesman zeb was professional and respectful. Everyone that I felt with were great. Nothing bad to say

Service is thorough, always gives a complete run down on service performed, recommendations, and findings.

Service is thorough, always gives a complete run down on service performed, recommendations, and findings.

Knew the vehicle well and was tremendously helpful and very helpful through the entire process.

They were very cordial and worked well with me. I look forward to working together in the future.

They valued me as a client and made sure I was satisfied. They made me feel valued and want me to return as a customer. I feel like I made the right decision.

When the sales manager was to contact me after agreeing on the purchase price with the sales person, Amy-I never heard from anyone. Taylor assisted with questions I had with the paperwork sent to sign. When I was told ALL paperwork would be sent with the driver who was delivering the van-nothing was sent with him. The sales manager told him there was no paperwork to come with the van. Taylor sent the title via mail being it was not delivered with the van. I never spoke to a sales manager! Would not recommend this dealership to anyone. I don'... Read More DealerRater - Feb 6, 2025

Alphorn was able to get me in for my 40000 mile service on short notice, the work was done with no issues.

Had a issue with my ford f 150 service dept said they could fix it thought that was great but they where going to have for a week and I was scheduled for surgery in a couple of days gauge offered to bring it to my house for me when it was done 25 / 30 miles away. Who does that!!!!!! Great place to have service done very professional thanks you have my business

They are all very nice and polite. They help out if they can. I would like to thank them all for their help

These people are beautiful got me an suv that turns heads and moves so beautifully beautiful service and they will work with you to get you what you want and need and if you get Nerman as a sales rep he will give 5star service I’m sure the rest of them will too

They are vey accommodating with my hectic work schedule. They fit me into the schedule, pick up and drop off my car.. Great service!

They did a wonderful job on my new truck , fast and inexpensive. Thank you Alphorn.

I just purchased a car and I went through Nermin he was such a big help and he’s very nice.

I had bought a vehicle back in December. I've had problem after problem with it. However, Jordan in service has been absolutely fantastic along with the whole service department. Going above and beyond what they needed to do. The problems are something that couldn't be discovered during the inspection so it's not like it was a lemon. So they really could've turned me away but they didn't. Even with the problems I've had, I would still return knowing that I would be taken care of.


We just thank you for the great service we received for our tires. The service and parts department did fantastic and were very kind to us. Thank you for being a great dealership! Look forward to seeing you again

Alphorn Ford does a good job with the actual oil change, but this last visit took almost 3 hours from my set appointment time to the time it took for them to finish the oil change.

Service was excellent! Scheduling the appointment was easy and they were right on time to pick it up.